The user experiences opaque and sneaky pricing from a software/service provider and finds it difficult to contact support.

The user finds it very difficult to downgrade their account with their current service provider.

The business is being charged for website development before the site is actually live and functional, while also lacking sufficient time to properly build the site.

The user is frustrated with software tools that are clunky, inconsistent, and require too much developer expertise to use effectively.

Contractors are losing money to unnecessary middlemen in payment processing.

Businesses cannot downgrade their subscription plans and end up overpaying for unused features.