New car has steering wheel off-center and dealership refuses to fix it, despite being under warranty.

Dealership service advisors and techs dismiss the complaint, claiming the car is 'in spec' instead of properly centering the steering wheel as requested.

Opp. Score

Severity

4High

Willingness to Pay

implied

Added

May 18, 2026

App Concept

AlignRight Assurance

AlignRight Assurance is a mobile app that helps vehicle buyers and owners document steering alignment issues using a simple protocol (level ground, steering wheel position photo, road test recordings) and provides a standardized report to present to service departments. It also connects users with alignment specialists who guarantee the steering wheel is centered to within half a degree.

Key Features

Step-by-step alignment inspection guide with photo capture
Report generator that creates a professional alignment complaint document
Network of certified alignment shops that guarantee steering wheel centering
Integration with vehicle warranty systems to track recurring issues

Target Users: New car buyers and owners of any vehicle (personal or fleet) who want precise steering alignment, particularly those sensitive to steering feel.

Revenue Model: $4.99 per report, or $9.99/month for unlimited reports and priority access to certified alignment shops

Part of App Idea

New car has steering wheel off-center and dealership refuses to fix it, despite being under warranty.

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