Tool Gap Index
When someone describes a problem with their work, they usually name what they are using instead. 10,339 of 23,371 problems in the corpus name at least one tool. This is that list, ranked by how often each one comes up in a complaint.
How to read this
A high count is not a verdict on quality — it largely tracks market share, and the most-used tools collect the most complaints by simple arithmetic. What is actually useful is on each tool’s own page: the specific gaps people described and the manual workarounds they resorted to. That is where an incumbent has already lost the room and a narrower product can win it.
Name variants are folded — QuickBooks Online, QBO and QuickBooks Desktop count as one. Generic answers such as spreadsheets are kept and marked as such, because “we just use a spreadsheet” means no incumbent exists at all, which is the most interesting answer of the lot.
| Tool | Complaints | Avg severity | Felt most in | |
|---|---|---|---|---|
| QuickBooks | 509 | 3.2 | Accounting & Bookkeeping | |
| Spreadsheetscategory | 307 | 3.3 | General Business Services | |
| Excel | 290 | 3.2 | Accounting & Bookkeeping | |
| Microsoft Teams | 107 | 2.8 | Software and Technology | |
107 | 3.2 | General Business Services | ||
| Square | 92 | 3.3 | Retail | |
| Notion | 87 | 2.9 | Software and Technology | |
| ChatGPT | 80 | 3.0 | Accounting & Bookkeeping | |
| Xero | 79 | 3.1 | Accounting & Bookkeeping | |
| Google Sheets | 71 | 3.1 | General Business Services | |
66 | 3.2 | General Business Services | ||
| Google Ads | 64 | 3.4 | General Business Services | |
| Shopify | 63 | 3.3 | E-commerce | |
| YouTube | 60 | 3.1 | Automotive Repair | |
60 | 3.5 | General Business Services | ||
| CRM softwarecategory | 58 | 3.2 | General Business Services | |
| Stripe | 55 | 3.4 | General Business Services | |
| Facebook Ads | 51 | 3.4 | Home Services | |
| Google Business Profile | 40 | 3.1 | General Business Services | |
| Jobber | 39 | 3.3 | Home Services | |
| Claude | 39 | 3.0 | Accounting & Bookkeeping | |
| Gusto | 38 | 3.2 | General Business Services | |
| Amazon | 38 | 3.0 | E-commerce | |
| Google Drive | 34 | 2.8 | Photography | |
| Google Docs | 29 | 3.0 | Education | |
| TikTok | 29 | 3.5 | General Business Services | |
| AppFolio | 29 | 3.2 | Property Management | |
| Housecall Pro | 28 | 3.4 | Home Services | |
| Zillow | 28 | 3.3 | Real Estate | |
27 | 3.4 | Software and Technology | ||
| Wave | 27 | 3.0 | Accounting & Bookkeeping | |
| Canva | 26 | 3.1 | Education | |
| ClassDojo | 26 | 2.7 | Education | |
| Social mediacategory | 25 | 3.0 | General Business Services | |
| Lightroom | 25 | 2.9 | Photography | |
| Wix | 24 | 2.9 | General Business Services | |
| PayPal | 24 | 3.4 | General Business Services | |
| Zapier | 23 | 3.4 | Accounting & Bookkeeping | |
| NetSuite | 22 | 3.4 | Accounting & Bookkeeping | |
| ServiceTitan | 21 | 3.5 | Field Service | |
| HubSpot | 21 | 3.3 | General Business Services | |
| ERP softwarecategory | 21 | 3.2 | General Business Services | |
| Etsy | 21 | 3.0 | E-commerce | |
| Upwork | 21 | 3.4 | General Business Services | |
| Google Maps | 21 | 3.0 | General Business Services | |
| Slack | 21 | 3.3 | General Business Services | |
| Accounting softwarecategory | 21 | 3.0 | General Business Services | |
| Indeed | 20 | 3.5 | Job Search & Recruitment | |
| Google Calendar | 20 | 2.7 | General Business Services | |
| Alibaba | 20 | 3.3 | Apparel & Fashion | |
| Microsoft Copilot | 20 | 3.0 | Accounting & Bookkeeping | |
| Squarespace | 19 | 3.0 | General Business Services | |
| Epic | 19 | 3.6 | Healthcare | |
| Homebase | 18 | 3.2 | General Business Services | |
| Apollo | 18 | 3.5 | General Business Services | |
| MLScategory | 18 | 2.9 | Real Estate | |
| Photoshop | 18 | 2.9 | Photography | |
| Gmail | 18 | 3.0 | Software and Technology | |
| Sage | 18 | 3.4 | Accounting & Bookkeeping | |
| Google Forms | 17 | 3.1 | Education | |
| Buildium | 17 | 3.1 | Property Management | |
| SAP | 16 | 3.2 | Accounting & Bookkeeping | |
| Dext | 16 | 3.2 | Accounting & Bookkeeping | |
| Asana | 16 | 2.7 | Accounting & Bookkeeping | |
| Microsoft Word | 16 | 3.0 | Education | |
| eBay | 16 | 3.0 | E-commerce | |
| WordPress | 16 | 2.9 | General Business Services | |
| Sling | 15 | 3.5 | General Business Services | |
| Gemini | 15 | 3.2 | Education | |
| Yelp | 15 | 3.0 | Home Services | |
| Laceup Warehouse Management System | 15 | 3.4 | Manufacturing | |
| Calendly | 15 | 3.2 | General Business Services | |
| TurboTenant | 14 | 3.3 | Property Management | |
| Connecteam | 14 | 3.0 | General Business Services | |
| Dropbox | 14 | 3.1 | Software and Technology | |
| Ramp | 13 | 3.0 | General Business Services | |
| Financial Cents | 13 | 2.9 | Accounting & Bookkeeping | |
| Fiverr | 13 | 3.2 | General Business Services | |
| ClickUp | 13 | 2.9 | Software and Technology | |
| ADP | 13 | 3.2 | Accounting & Bookkeeping | |
| Todoist | 12 | 2.8 | Software and Technology | |
| Pixieset | 12 | 2.6 | Photography | |
| Venmo | 12 | 2.8 | General Business Services | |
| Webpt | 11 | 3.5 | Health, Wellness, and Beauty | |
| Zoho | 11 | 3.4 | Professional Services | |
| Odoo | 11 | 3.4 | Accounting & Bookkeeping | |
| Trello | 11 | 2.8 | Software and Technology | |
| Nextdoor | 11 | 3.1 | Home Services | |
| Yardi | 11 | 2.9 | Property Management | |
| GoHighLevel | 11 | 3.4 | General Business Services | |
| Zoho Books | 11 | 3.1 | Accounting & Bookkeeping | |
| Wise | 11 | 3.5 | General Business Services | |
| Google Voice | 11 | 2.8 | General Business Services | |
| Bill.com | 11 | 3.5 | Accounting & Bookkeeping | |
| Hubdoc | 11 | 3.3 | Accounting & Bookkeeping | |
| Salesforce | 10 | 3.6 | Software and Technology | |
| Deputy | 10 | 3.0 | General Business Services | |
| Clay | 10 | 3.4 | General Business Services | |
| Google Classroom | 10 | 3.3 | Education | |
| Toast | 10 | 3.2 | Restaurants & Food Service | |
| FreshBooks | 10 | 2.8 | Accounting & Bookkeeping | |
| Zoom | 10 | 2.9 | General Business Services | |
| Clover | 9 | 2.7 | Retail | |
| Thumbtack | 9 | 3.6 | Home Services | |
| Eld | 9 | 3.7 | Trucking & Logistics | |
| Canvas LMS | 9 | 3.3 | Education | |
| Karbon | 9 | 3.1 | Accounting & Bookkeeping | |
| Davinci Resolve | 9 | 2.8 | Software and Technology | |
| Realtor.com | 9 | 3.2 | Real Estate | |
| Claude Code | 9 | 3.3 | Software and Technology | |
| SharePoint | 9 | 3.6 | Accounting & Bookkeeping | |
| Google Reviews | 9 | 3.1 | General Business Services | |
| Craigslist | 8 | 3.1 | Property Management | |
| Taxdome | 8 | 3.0 | Accounting & Bookkeeping | |
| Google Workspace | 8 | 3.0 | General Business Services | |
8 | 3.1 | E-commerce | ||
| Acuity Scheduling | 8 | 3.0 | Health, Wellness, and Beauty | |
| DocuSign | 8 | 3.1 | Accounting & Bookkeeping | |
| Rockauto | 8 | 2.9 | Automotive Repair | |
| Prospeo | 8 | 3.5 | Software and Technology | |
| Outlook | 8 | 3.0 | General Business Services | |
| Trustpilot | 8 | 3.1 | General Business Services | |
| Facebook Page | 8 | 3.1 | Home Services | |
| A2x | 8 | 3.3 | General Business Services | |
| Mindbody | 8 | 2.9 | Health, Wellness, and Beauty | |
| Booksy | 8 | 3.1 | Health, Wellness, and Beauty | |
| Expensify | 7 | 3.3 | General Business Services | |
| Google Slides | 7 | 3.0 | Education | |
| Fresha | 7 | 2.4 | General Business Services | |
| Flickr | 7 | 2.9 | Photography | |
| Adobe Creative Cloud | 7 | 2.7 | General Business Services | |
| Penetrating Oil | 7 | 3.4 | Automotive Repair | |
| Avail | 7 | 3.0 | Property Management | |
| Tally | 7 | 3.1 | Accounting & Bookkeeping | |
| CaseWare | 7 | 3.3 | Accounting & Bookkeeping | |
| PlanGrid | 7 | 3.9 | Construction | |
| darktable | 7 | 3.0 | Photography | |
| Load boardscategory | 6 | 3.8 | Trucking & Logistics | |
| DoorLoop | 6 | 3.8 | Property Management | |
| Mailchimp | 6 | 3.0 | E-commerce | |
| GoDaddy | 6 | 2.7 | General Business Services | |
| n8n | 6 | 3.5 | General Business Services | |
| Google Analytics | 6 | 3.3 | Software and Technology | |
| Pyxis | 6 | 3.7 | Health, Wellness, and Beauty | |
| Gumroad | 6 | 3.3 | Software and Technology | |
| Evernote | 6 | 3.2 | General Business Services | |
| IXL | 6 | 2.8 | Education | |
| Pic-time | 6 | 2.7 | Professional Services | |
| 7shifts | 6 | 3.2 | Restaurants & Food Service | |
| Airtable | 6 | 3.3 | General Business Services | |
| PowerSchool | 6 | 3.0 | Education | |
| Vagaro | 6 | 3.7 | Health, Wellness, and Beauty | |
| Sheets | 6 | 3.2 | General Business Services | |
| Powerpoint | 6 | 2.8 | Education | |
| Emr | 6 | 3.7 | Health, Wellness, and Beauty | |
| Made-in-china.com | 6 | 3.2 | Sourcing & Procurement | |
| Kahoot | 6 | 3.2 | Education | |
| Capture One | 6 | 2.8 | Photography | |
| Innago | 6 | 3.2 | Property Management | |
| Content Snare | 5 | 3.2 | Accounting & Bookkeeping | |
| Angi | 5 | 3.2 | Construction | |
| Pirate Ship | 5 | 3.4 | Logistics & Supply Chain | |
| Alpine Wsg | 5 | 3.0 | Pest and Wildlife Management | |
| Rover | 5 | 3.4 | General Business Services | |
| Samsara | 5 | 3.4 | Trucking & Logistics | |
| Simplepractice | 5 | 3.6 | Mental & Behavioral Health | |
| Diggypod | 5 | 3.0 | General Business Services | |
| Zillow Preview | 5 | 3.2 | Real Estate | |
| Xactimate | 5 | 3.4 | Roofing | |
| Revolut | 5 | 3.6 | General Business Services | |
| Omnicell | 5 | 3.4 | Health, Wellness, and Beauty | |
| Meta Ads Manager | 5 | 3.8 | E-commerce | |
| Starlink | 5 | 3.4 | Field Service | |
| athenahealth | 5 | 2.6 | Healthcare | |
| Relay | 5 | 3.2 | General Business Services | |
| Bluevine | 5 | 2.8 | General Business Services | |
| Instantly | 5 | 3.2 | General Business Services | |
| Authorize.net | 5 | 3.2 | General Business Services | |
| Vcds | 5 | 3.2 | Automotive Repair | |
| Whatnot | 5 | 3.2 | E-commerce | |
| Airbnb | 5 | 3.2 | Property Management | |
| Vocera | 5 | 3.2 | Healthcare | |
| Paychex | 5 | 3.4 | General Business Services | |
| Google Business Page | 5 | 3.4 | Home Services | |
| Make | 5 | 3.2 | General Business Services | |
| Tradeflowdigi | 5 | 3.2 | Construction | |
| Capcut | 5 | 3.2 | E-commerce | |
| Meta | 5 | 4.0 | Marketing & Advertising |
Tools mentioned fewer than five times are omitted — below that threshold the list is mostly one-off phrasings and typos rather than signal. Physical tools, communication channels and people (hammers, email, “my accountant”) are filtered out entirely: they are honest answers to “what are you using” but they are not software opportunities. Available as JSON at /api/v1/analytics/tools.