Tool Gap Index
When someone describes a problem with their work, they usually name what they are using instead. 10,504 of 23,735 problems in the corpus name at least one tool. This is that list, ranked by how often each one comes up in a complaint.
How to read this
A high count is not a verdict on quality — it largely tracks market share, and the most-used tools collect the most complaints by simple arithmetic. What is actually useful is on each tool’s own page: the specific gaps people described and the manual workarounds they resorted to. That is where an incumbent has already lost the room and a narrower product can win it.
Name variants are folded — QuickBooks Online, QBO and QuickBooks Desktop count as one. Generic answers such as spreadsheets are kept and marked as such, because “we just use a spreadsheet” means no incumbent exists at all, which is the most interesting answer of the lot.
| Tool | Complaints | Avg severity | Felt most in | |
|---|---|---|---|---|
| QuickBooks | 523 | 3.2 | Accounting & Bookkeeping | |
| Spreadsheetscategory | 310 | 3.3 | General Business Services | |
| Excel | 295 | 3.2 | Accounting & Bookkeeping | |
| Microsoft Teams | 117 | 2.8 | Software and Technology | |
109 | 3.2 | General Business Services | ||
| Square | 100 | 3.3 | Retail | |
| Notion | 95 | 2.8 | Software and Technology | |
| ChatGPT | 82 | 3.0 | Accounting & Bookkeeping | |
| Xero | 81 | 3.1 | Accounting & Bookkeeping | |
| Google Sheets | 71 | 3.1 | General Business Services | |
69 | 3.2 | General Business Services | ||
| Google Ads | 65 | 3.5 | General Business Services | |
| Shopify | 63 | 3.3 | E-commerce | |
| YouTube | 61 | 3.1 | Automotive Repair | |
61 | 3.5 | General Business Services | ||
| CRM softwarecategory | 58 | 3.2 | General Business Services | |
| Stripe | 56 | 3.4 | General Business Services | |
| Facebook Ads | 52 | 3.4 | Real Estate | |
| Claude | 41 | 3.0 | Accounting & Bookkeeping | |
| Jobber | 41 | 3.3 | Home Services | |
| Google Business Profile | 40 | 3.1 | General Business Services | |
| Gusto | 39 | 3.1 | General Business Services | |
| Amazon | 38 | 3.0 | E-commerce | |
| Google Drive | 35 | 2.8 | Photography | |
| ClassDojo | 30 | 2.9 | Education | |
| Zillow | 30 | 3.2 | Real Estate | |
| AppFolio | 30 | 3.2 | Property Management | |
| Google Docs | 30 | 3.0 | Education | |
| Canva | 29 | 3.1 | Education | |
| TikTok | 29 | 3.5 | General Business Services | |
| Wave | 28 | 3.0 | Accounting & Bookkeeping | |
| Housecall Pro | 28 | 3.4 | Home Services | |
| Lightroom | 27 | 2.9 | Photography | |
27 | 3.4 | Software and Technology | ||
| Social mediacategory | 26 | 3.0 | General Business Services | |
| PayPal | 25 | 3.4 | General Business Services | |
| NetSuite | 24 | 3.3 | Accounting & Bookkeeping | |
| Wix | 24 | 2.9 | General Business Services | |
| Zapier | 23 | 3.4 | Accounting & Bookkeeping | |
| Sage | 21 | 3.4 | Accounting & Bookkeeping | |
| Etsy | 21 | 3.0 | E-commerce | |
| ERP softwarecategory | 21 | 3.2 | Accounting & Bookkeeping | |
| ServiceTitan | 21 | 3.5 | Field Service | |
| Google Maps | 21 | 3.0 | General Business Services | |
| Accounting softwarecategory | 21 | 3.0 | General Business Services | |
| HubSpot | 21 | 3.3 | General Business Services | |
| Slack | 21 | 3.3 | General Business Services | |
| Indeed | 21 | 3.4 | Healthcare | |
| Upwork | 21 | 3.4 | General Business Services | |
| MLScategory | 20 | 2.9 | Real Estate | |
| Asana | 20 | 2.8 | Accounting & Bookkeeping | |
| Epic | 20 | 3.6 | Healthcare | |
| Google Calendar | 20 | 2.7 | General Business Services | |
| Alibaba | 20 | 3.3 | Apparel & Fashion | |
| Microsoft Copilot | 20 | 3.0 | Accounting & Bookkeeping | |
| Squarespace | 19 | 3.0 | General Business Services | |
| Photoshop | 18 | 2.9 | Photography | |
| Homebase | 18 | 3.2 | General Business Services | |
| Apollo | 18 | 3.5 | General Business Services | |
| Gmail | 18 | 3.0 | Software and Technology | |
| WordPress | 17 | 2.9 | General Business Services | |
| Dext | 17 | 3.1 | Accounting & Bookkeeping | |
| Google Forms | 17 | 3.1 | Education | |
| Microsoft Word | 17 | 3.0 | Education | |
| Buildium | 17 | 3.1 | Property Management | |
| Dropbox | 16 | 3.2 | Accounting & Bookkeeping | |
| SAP | 16 | 3.2 | Accounting & Bookkeeping | |
| eBay | 16 | 3.0 | E-commerce | |
| Sling | 15 | 3.5 | General Business Services | |
| Gemini | 15 | 3.2 | Education | |
| Calendly | 15 | 3.2 | General Business Services | |
| Yelp | 15 | 3.0 | Home Services | |
| Laceup Warehouse Management System | 15 | 3.4 | Manufacturing | |
| Connecteam | 14 | 3.0 | General Business Services | |
| Pixieset | 14 | 2.6 | Photography | |
| ClickUp | 14 | 2.9 | Software and Technology | |
| TurboTenant | 14 | 3.3 | Property Management | |
| Toast | 13 | 3.3 | Restaurants & Food Service | |
| Ramp | 13 | 3.0 | General Business Services | |
| Financial Cents | 13 | 2.9 | Accounting & Bookkeeping | |
| Fiverr | 13 | 3.2 | General Business Services | |
| ADP | 13 | 3.2 | Accounting & Bookkeeping | |
| Zoho | 12 | 3.3 | Accounting & Bookkeeping | |
| Yardi | 12 | 3.0 | Property Management | |
| Google Classroom | 12 | 3.3 | Education | |
| Hubdoc | 12 | 3.2 | Accounting & Bookkeeping | |
| Todoist | 12 | 2.8 | Software and Technology | |
| Venmo | 12 | 2.8 | General Business Services | |
| Clover | 11 | 2.7 | Retail | |
| Webpt | 11 | 3.5 | Health, Wellness, and Beauty | |
| Odoo | 11 | 3.4 | Accounting & Bookkeeping | |
| Trello | 11 | 2.8 | Software and Technology | |
| Wise | 11 | 3.5 | General Business Services | |
| Nextdoor | 11 | 3.1 | Home Services | |
| Google Voice | 11 | 2.8 | General Business Services | |
| Zoho Books | 11 | 3.1 | Accounting & Bookkeeping | |
| GoHighLevel | 11 | 3.4 | General Business Services | |
| Bill.com | 11 | 3.5 | Accounting & Bookkeeping | |
| Claude Code | 10 | 3.3 | Software and Technology | |
| Canvas LMS | 10 | 3.3 | Education | |
| Deputy | 10 | 3.0 | General Business Services | |
| Clay | 10 | 3.4 | General Business Services | |
| Salesforce | 10 | 3.6 | Software and Technology | |
| Zoom | 10 | 2.9 | General Business Services | |
| FreshBooks | 10 | 2.8 | Accounting & Bookkeeping | |
| Expensify | 9 | 3.2 | General Business Services | |
| Flickr | 9 | 2.9 | Photography | |
| Tally | 9 | 3.0 | Accounting & Bookkeeping | |
| Fresha | 9 | 2.4 | General Business Services | |
| Outlook | 9 | 3.0 | General Business Services | |
| Thumbtack | 9 | 3.6 | Home Services | |
| Eld | 9 | 3.7 | Trucking & Logistics | |
| Realtor.com | 9 | 3.2 | Real Estate | |
| Google Reviews | 9 | 3.1 | General Business Services | |
| Karbon | 9 | 3.1 | Accounting & Bookkeeping | |
| Davinci Resolve | 9 | 2.8 | Software and Technology | |
| SharePoint | 9 | 3.6 | Accounting & Bookkeeping | |
| Vagaro | 8 | 3.5 | Health, Wellness, and Beauty | |
| Booksy | 8 | 3.1 | Health, Wellness, and Beauty | |
| Facebook Page | 8 | 3.1 | Home Services | |
| Google Workspace | 8 | 3.0 | General Business Services | |
| Craigslist | 8 | 3.1 | Property Management | |
| Taxdome | 8 | 3.0 | Accounting & Bookkeeping | |
| Acuity Scheduling | 8 | 3.0 | Health, Wellness, and Beauty | |
8 | 3.1 | E-commerce | ||
| DocuSign | 8 | 3.1 | Accounting & Bookkeeping | |
| A2x | 8 | 3.3 | General Business Services | |
| Mindbody | 8 | 2.9 | Health, Wellness, and Beauty | |
| Rockauto | 8 | 2.9 | Automotive Repair | |
| Prospeo | 8 | 3.5 | Software and Technology | |
| Trustpilot | 8 | 3.1 | General Business Services | |
| 7shifts | 7 | 3.1 | Restaurants & Food Service | |
| Google Slides | 7 | 3.0 | Education | |
| Google Analytics | 7 | 3.4 | Software and Technology | |
| Avail | 7 | 3.0 | Property Management | |
| Penetrating Oil | 7 | 3.4 | Automotive Repair | |
| CaseWare | 7 | 3.3 | Accounting & Bookkeeping | |
| Adobe Creative Cloud | 7 | 2.7 | General Business Services | |
| PlanGrid | 7 | 3.9 | Construction | |
| darktable | 7 | 3.0 | Photography | |
| Airtable | 6 | 3.3 | General Business Services | |
| Vocera | 6 | 3.5 | Healthcare | |
| Load boardscategory | 6 | 3.8 | Trucking & Logistics | |
| Powerpoint | 6 | 2.8 | Education | |
| Pyxis | 6 | 3.7 | Health, Wellness, and Beauty | |
| Mailchimp | 6 | 3.0 | E-commerce | |
| GoDaddy | 6 | 2.7 | General Business Services | |
| DoorLoop | 6 | 3.8 | Property Management | |
| PowerSchool | 6 | 3.0 | Education | |
| n8n | 6 | 3.5 | General Business Services | |
| Sheets | 6 | 3.2 | General Business Services | |
| Made-in-china.com | 6 | 3.2 | Sourcing & Procurement | |
| Kahoot | 6 | 3.2 | Education | |
| Evernote | 6 | 3.2 | General Business Services | |
| Gumroad | 6 | 3.3 | Software and Technology | |
| IXL | 6 | 2.8 | Education | |
| Emr | 6 | 3.7 | Healthcare | |
| Innago | 6 | 3.2 | Property Management | |
| Pic-time | 6 | 2.7 | Professional Services | |
| Capture One | 6 | 2.8 | Photography | |
| Plaid | 5 | 3.6 | Financial Services | |
| Class Dojo | 5 | 3.4 | Education | |
| Airbnb | 5 | 3.2 | Property Management | |
| Smugmug | 5 | 2.4 | Photography | |
| Monday.com | 5 | 3.0 | Real Estate | |
| Relay | 5 | 3.2 | General Business Services | |
| Autoentry | 5 | 3.2 | Accounting & Bookkeeping | |
| Omnicell | 5 | 3.4 | Health, Wellness, and Beauty | |
| Rover | 5 | 3.4 | General Business Services | |
| Content Snare | 5 | 3.2 | Accounting & Bookkeeping | |
| Zelle | 5 | 3.0 | General Business Services | |
| Alpine Wsg | 5 | 3.0 | Pest and Wildlife Management | |
| Samsara | 5 | 3.4 | Trucking & Logistics | |
| Angi | 5 | 3.2 | Construction | |
| Pirate Ship | 5 | 3.4 | Logistics & Supply Chain | |
| Revolut | 5 | 3.6 | General Business Services | |
| Simplepractice | 5 | 3.6 | Mental & Behavioral Health | |
| Bluevine | 5 | 2.8 | General Business Services | |
| Diggypod | 5 | 3.0 | General Business Services | |
| Instantly | 5 | 3.2 | General Business Services | |
| Authorize.net | 5 | 3.2 | General Business Services | |
| Zillow Preview | 5 | 3.2 | Real Estate | |
| Whatnot | 5 | 3.2 | E-commerce | |
| Vcds | 5 | 3.2 | Automotive Repair | |
| Make | 5 | 3.2 | General Business Services | |
| Xactimate | 5 | 3.4 | Roofing | |
| Meta Ads Manager | 5 | 3.8 | E-commerce | |
| Starlink | 5 | 3.4 | Field Service | |
| athenahealth | 5 | 2.6 | Healthcare | |
| Google Business Page | 5 | 3.4 | Home Services | |
| Meta | 5 | 4.0 | Marketing & Advertising | |
| Paychex | 5 | 3.4 | General Business Services | |
| Capcut | 5 | 3.2 | Marketing & Advertising | |
| Tradeflowdigi | 5 | 3.2 | Construction |
Tools mentioned fewer than five times are omitted — below that threshold the list is mostly one-off phrasings and typos rather than signal. Physical tools, communication channels and people (hammers, email, “my accountant”) are filtered out entirely: they are honest answers to “what are you using” but they are not software opportunities. Available as JSON at /api/v1/analytics/tools.