Non-technical small business owners in India's home baking ecosystem rely on fragmented, manual tools like WhatsApp, Instagram DMs, and notebooks to manage orders, payments, and customer information, and struggle to adopt purpose-built software solutions.

Workarounds Described

• manages orders through Instagram DMs
• uses WhatsApp chats for business communication
• keeps a notebook for customer and order tracking
• wholesalers take orders via phone calls and paper notebooks

Implied Software Gaps

• Order management tool that integrates with Instagram and WhatsApp
• Digital customer relationship management for small bakeries
• Online catalog and ordering platform for wholesalers

BakeDesk Connect

A mobile-first platform that bridges home bakers and wholesalers in India by integrating with WhatsApp and Instagram for order capture, offering a simple interface for managing orders, customer history, and payments, while gradually introducing more advanced features. It starts with channels where users already are, reducing friction and building trust before migrating them to a dedicated app.