A sole proprietor cannot get their business listed on Google because they lack an official business name and cannot find clear guidance on how to register one.

No clear, step-by-step guidance for sole proprietors on registering an assumed business name (DBA) and using it for Google Business listing verification.

Severity

3Medium

Willingness to Pay

implied

Added

May 16, 2026

Implied Software Gaps

Guided DBA registration and Google Business Profile verification tool

App Concept

BizName Wizard

BizName Wizard is a guided online tool that helps sole proprietors and micro-business owners register an assumed business name (DBA) and get verified on Google Business Profile. It walks users through name availability check, registration paperwork, and Google verification steps, integrating with government databases and Google APIs to streamline the process.

Key Features

Name availability search across state and county databases
Automated DBA registration form filling with e-filing
Google Business Profile verification support (name, address, postcard)
Step-by-step checklist and status tracking
One-click export of registration documents

Target Users: Sole proprietors and micro-business owners in the US (1-10 employees) who need to establish a business name for online presence

Revenue Model: Freemium with $29 per registration or $9/mo subscription for unlimited name checks and support

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