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General Business ServicesLiability Insurance & Risk Management4HighSolo Operator$ implied

An artist alley vendor needs a certificate of insurance (COI) to booth at conventions but does not want to register a business or pay high insurance costs for a side hustle selling fanart.

No affordable, temporary insurance product exists for non-registered hobbyists selling at conventions, and traditional small business insurance requires a formal business entity and minimum premiums that are cost-prohibitive for occasional vendors.

Severity

4High

Willingness to Pay

implied

Added

May 15, 2026

Implied Software Gaps

An insurance product that covers non-registered hobbyists for single events

App Concept

BoothShield

BoothShield is a pay-per-event insurance platform designed for hobbyist and part-time convention vendors. Users can purchase a single-event certificate of insurance (COI) without needing a registered business, providing liability coverage specifically for artist alley and fanart sales. It is cheaper and more flexible than traditional business insurance, with instant COI issuance for convention organizers.

Key Features

Pay-per-event pricing starting at $15-30 per convention
Instant COI generation with custom event details
No business registration or LLC required
Covers fanart and print sales with $1M liability limit
Event-based subscription (monthly or quarterly options)

Target Users: Hobbyist artists, fanart sellers, and creators in the convention vendor market (US-based, especially Texas) who sell occasionally and need liability insurance to meet convention requirements.

Revenue Model: $15-30 per event (single COI), with discounts for purchasing multiple events in advance. Optionally, $15/month subscription for up to 2 events per month.

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