Small business owners need a simple cash flow and runway tracker, but existing templates are overcomplicated.

Existing cash flow templates include too many unnecessary features, making them hard to use for small business owners who just need cash in, cash out, net cash, and runway.

Severity

2Mild

Willingness to Pay

implied

Added

Apr 28, 2026

Workarounds Described

built a simple Excel cash flow & runway tracker

Implied Software Gaps

Simple, dedicated cash flow tracking app that replaces manual Excel templates

App Concept

CashFlow Focus

CashFlow Focus is a dead-simple, purpose-built app that tracks cash in, cash out, net monthly cash, and runway. Unlike bloated Excel templates, it gives small business owners exactly what they need for 5-minute updates, with optional analysis prompts.

Key Features

Quick-add cash in & cash out entries
Auto-calculated monthly net cash and runway
Optional analysis prompts for trends and insights
Export to PDF or spreadsheet for review

Target Users: Small business owners in any industry who need a straightforward cash flow tracker without complexity.

Revenue Model: Freemium with $9/mo pro tier for advanced analytics and exports

Existing Solutions Mentioned

Excel

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