Customers can learn about the product on our website but cannot easily buy it directly, relying on third-party marketplaces for sales.

The website lacks direct e-commerce functionality, forcing customers to purchase through marketplaces, which reduces brand control and direct customer relationships.

Severity

3Medium

Willingness to Pay

implied

Added

Jun 6, 2026

Workarounds Described

Most sales happen through Etsy and Trendyol rather than directly through the website

Implied Software Gaps

Direct e-commerce checkout on the brand's own website

App Concept

DirectCart DTC

A direct-to-consumer e-commerce platform tailored for small-batch food producers, offering seamless checkout, payment processing, and order management. It integrates with marketplaces to retain reviews and social proof while enabling direct sales on the brand's own website.

Key Features

One-click checkout integration for websites
Automated order syncing with Etsy and Trendyol
Built-in customer review import from marketplaces
Inventory and batch tracking for small producers

Target Users: Small-batch food and beverage brand owners selling on marketplaces who want to transition to direct e-commerce without losing social proof.

Revenue Model: $39/mo base subscription + 2% transaction fee

Existing Solutions Mentioned

EtsyTrendyol

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