Owner needs a way to incentivize a salesperson without upfront cash or commissions, using equity instead.

Existing compensation tools are designed for cash-based commissions, not for structuring equity-for-sales deals that require tracking customer value over time.

Severity

3Medium

Willingness to Pay

implied

Added

Jun 9, 2026

App Concept

EquityPact

EquityPact is a platform that helps small business owners structure and manage equity-based compensation plans for sales reps. It automates customer attribution, calculates equity vesting based on customer lifetime value, and handles legal documents. No cash upfront, just a simple dashboard.

Key Features

Track customer origin and link to sales rep permanently
Automatically calculate equity vesting based on customer revenue milestones
Generate legally compliant equity agreements and cap table templates
Integrate with QuickBooks and CRM for real-time customer value data

Target Users: Small business owners in home services (pest control, security, HVAC) who want to hire salespeople without cash for commissions.

Revenue Model: $49/mo per business, plus 0.5% of attributed revenue processed through the platform

Want to go deeper?

Sign up to save ideas, run AI analysis, and track opportunities in your personal workspace. Founding members get full access.

Join Beta

Solutions (0)

Discussion (0)

No comments yet