Businesses passing credit card processing fees to customers as a surcharge, which frustrates customers who see it as an unfair practice.

Businesses lack a way to seamlessly incorporate credit card processing costs into pricing without surcharging customers, leading to consumer frustration.

Severity

2Mild

Willingness to Pay

none

Added

Jun 17, 2026

Workarounds Described

Businesses add explicit 3% surcharge for credit card payments instead of incorporating fees into prices

Implied Software Gaps

Pricing tool that dynamically adjusts item prices to include payment processing costs

App Concept

FeeBlend Pricing

FeeBlend Pricing is a SaaS tool for merchants that automatically adjusts product prices to absorb credit card processing fees, eliminating the need for surcharges. It integrates with POS systems and payment gateways to dynamically recalculate prices based on transaction costs, offering a seamless checkout experience for customers.

Key Features

Automated price adjustment based on payment method
Integration with major POS and payment gateways
Real-time surcharge absorption and reporting
Customer-facing display of inclusive pricing

Target Users: Small to mid-size business owners in retail and service industries who accept credit cards and want to avoid surcharging customers.

Revenue Model: $49/mo per business, with a free tier for businesses with under 100 transactions per month

Existing Solutions Mentioned

credit card

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