A stroopwafel business owner struggles with low profitability due to high platform commissions, poor location visibility, and ineffective low-budget marketing efforts.

Workarounds Described

• Listed on Swiggy and Zomato despite high commissions
• Using Instagram for basic marketing
• Collaborating with college students for promotions
• Organizing events with embassies for visibility

Implied Software Gaps

• Platform that connects businesses with affordable local influencers
• Geo-targeted marketing tool to drive footfall to poor-location stores
• Commission-free direct ordering and promotion system

LocalBite Boost

A hyperlocal marketing platform that connects small food businesses with budget-friendly micro-influencers and targets nearby customers through geo-fenced promotions. It optimizes ad spend by focusing on high-intent local audiences rather than broad platform commissions, increasing footfall and direct sales.

Existing Solutions Mentioned