Franchisor removed DoorDash markup, causing the pizzeria to bleed margin as DoorDash's total take (commission, marketing fees, discounts) reaches 40-41% of subtotal, leaving no profit after food cost.

Workarounds Described

• manually digging into DoorDash statements and analyzing in spreadsheet
• pushing back to corporate with anecdotal reasoning

Implied Software Gaps

• Automated profitability analysis per order across multiple delivery platforms with markup scenario modeling
• Collaborative data-driven reporting to negotiate with franchisor on pricing strategy

MarkupMargin Pro

A SaaS platform that models delivery profitability for multi-location restaurants. It ingests platform statements (DoorDash, Uber Eats) and lets franchisees simulate different markups, see impact on net profit per order, and generate reports to negotiate with corporate or optimize pricing. Replaces guesswork with data-driven margin analysis.