Need a longer-lasting ceramic coating for matte alloy wheels that is easy to apply.

Existing coating (Shine Supply Clutch) is easy to apply but only lasts 3-6 months, while user wants a longer-lasting option that remains easy to apply on matte alloys.

Severity

3Medium

Willingness to Pay

implied

Added

May 11, 2026

Workarounds Described

uses Shine Supply Clutch which only lasts 3-6 months

App Concept

MatteShield Pro

MatteShield Pro is a ceramic coating specifically formulated for matte alloy wheels, offering easy wipe-on application and durability exceeding 12 months. It preserves the matte finish while providing superior protection against brake dust, dirt, and UV damage.

Key Features

Easy wipe-on, no buffing required
Lasts 12-18 months on matte alloys
Preserves matte finish, no gloss
Hydrophobic self-cleaning effect
Resistant to brake dust and chemicals

Target Users: Professional automotive detailers and DIY enthusiasts who maintain matte alloy wheels

Revenue Model: $39.99 per 50ml bottle (enough for 4 wheels), with $24.99 refill option

Existing Solutions Mentioned

Shine Supply Clutch

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