Japanese home builders lack a moveable, tangible showroom model for customer demonstrations, relying instead on brochures or CAD images.

Brochures and CAD images are static and not as immersive as a physical movable model, making it harder to visualize the final product.

Opp. Score

Severity

3Medium

Willingness to Pay

implied

Added

May 29, 2026

Workarounds Described

uses brochure to present home designs
uses CAD images on screen to show designs

Implied Software Gaps

Interactive 3D configurator with showroom experience

App Concept

MoveModel Showcase

A portable, modular physical model system for home builders to demonstrate floor plans and features. Interlocking panels and furniture pieces allow quick reconfiguration to match different designs, providing an immersive, hands-on experience for clients.

Key Features

Modular interlocking wall panels
Scalable furniture and fixture pieces
Quick reconfiguration under 5 minutes
Durable, lightweight materials for portability

Target Users: Home builders, architects, and construction sales teams in residential construction industry, small to medium companies.

Revenue Model: $2,500 base kit purchase, plus $300 per expansion pack (e.g., different roof styles, kitchen sets). Optional shipping & handling fee.

Existing Solutions Mentioned

brochureCAD

Part of App Idea

Japanese home builders lack a moveable, tangible showroom model for customer demonstrations, relying instead on brochures or CAD images.

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