Verification codes when making a booking are frustrating and create friction for the user.

Fresha's booking flow forces users to enter a verification code, which adds unnecessary steps and annoys clients, potentially driving them away.

Severity

2Mild

Willingness to Pay

none

Added

Jul 19, 2026

Implied Software Gaps

Identity verification for bookings that doesn't require manual code entry

App Concept

OneTap Verify

A frictionless identity verification layer for booking platforms that automatically confirms user identity using silent phone verification or device fingerprinting. It replaces manual code entry with a background check, reducing drop-offs while maintaining security.

Key Features

Silent phone verification via carrier lookup
Device fingerprinting to recognize returning users
One-click email magic link as alternative
Dashboard for businesses to monitor verification success rates

Target Users: SaaS companies offering booking platforms for salons, spas, and wellness providers

Revenue Model: Per-verification fee (e.g., $0.01 per successful verification) or $99/mo flat SaaS for businesses

Existing Solutions Mentioned

Fresha

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