Utility customers struggle to compare multiple electricity rate plans to find the cheapest option, especially after buying an EV.

No simple consumer tool exists to compare all available utility rate plans and calculate personalized savings, forcing manual research or custom spreadsheet building.

Severity

3Medium

Willingness to Pay

implied

Added

Jun 11, 2026

Workarounds Described

Built a small custom web tool to explore rate plans

Implied Software Gaps

Automated rate plan comparison tool that uses personal usage data

App Concept

RatePlan Optimizer

A web app that automatically pulls in a user's utility rate plans (standard, TOU, EV, seasonal) and their usage data to recommend the cheapest plan. No manual comparison needed.

Key Features

Imports usage data from utility bills or smart meter APIs
Compares all available rate plans side-by-side
Calculates personalized monthly/yearly savings
Alerts users when switching plans would save money

Target Users: Residential electricity customers, especially EV owners, across the US

Revenue Model: Freemium: free basic comparison for one utility, $4.99/mo for multi-utility or advanced features

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