The e-commerce team wastes marketing budget on social media campaigns that generate high engagement (likes) but low actual revenue conversion, while undervaluing campaigns with lower engagement but higher ROI.

Current social media analytics focus on vanity metrics (likes, reactions) rather than tracking actual revenue impact and ROI, leading to misallocation of marketing budget.

Severity

4High

Willingness to Pay

implied

Added

Apr 22, 2026

App Concept

ROI-Track Pro

ROI-Track Pro is a marketing analytics platform that directly links social media campaigns to actual revenue outcomes. It automatically tracks which campaigns drive real sales conversions versus just engagement, providing clear ROI calculations and helping teams shift from vanity metrics to revenue-focused decision making.

Key Features

Campaign-to-revenue attribution tracking
Real-time ROI dashboard with visual comparisons
Automated alerts when campaigns underperform on revenue metrics
Collaborative reporting tools to share revenue impact with team members

Target Users: Marketing managers and e-commerce teams in small to medium businesses selling products online

Revenue Model: $79/mo per business SaaS subscription with tiered pricing based on campaign volume

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