Real estate agents are not getting showing feedback from buyer agents, leaving sellers in the dark about why their property isn't selling.

Existing MLS systems and showing apps often request feedback but don't enforce or incentivize buyer agents to provide it, resulting in low response rates.

Severity

3Medium

Willingness to Pay

implied

Added

Jun 20, 2026

Workarounds Described

Manually texting or calling buyer agents to request feedback
Waiting for crickets and inferring lack of interest from no response

Implied Software Gaps

Automated post-showing feedback collection with reminders and escalation

App Concept

ShowFeedback Pro

An automated feedback platform that integrates with MLS and showing schedulers to gently nag buyer agents post-showing via text/email, with a simple rating scale and optional voice memo. Agents who provide feedback earn reputation points visible to listing agents. Lists with incomplete feedback trigger escalation to buyer agent's broker.

Key Features

Auto-sends feedback request 2 hours after showing via SMS/email
One-tap rating (1-5 stars) with optional voice memo or text comment
Reputation scoring for buyer agents based on feedback timeliness
Escalation to managing broker if no feedback within 24 hours

Target Users: Residential real estate listing agents and their brokerages in metro areas like Salt Lake City

Revenue Model: $19/mo per agent subscription, or $99/mo per brokerage for unlimited agents

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