Small business owner is unsure whether their social media content efforts are actually generating customer inquiries or sales, and needs a way to measure the return on time invested.

Workarounds Described

• Manually tracks likes and engagement without linking to inquiries or sales
• Asks customers how they found the business to guess social media impact

Implied Software Gaps

• Social media attribution tool that tracks customer acquisition from posts
• Integration between social media analytics and CRM/sales data to measure ROI

Social ROI Tracker

A tool that connects social media accounts to CRM and sales data to attribute customer inquiries and sales to specific posts and campaigns. Provides clear ROI metrics for small business owners to decide where to focus their content efforts.