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Accounting & BookkeepingAccounting & Financial Management5CriticalBookkeeper$ implied

Bookkeeping is extremely difficult when a client mixes personal and business expenses in the same bank account and credit card, especially with mixed Amazon orders, leading to hundreds of transactions per month needing manual classification.

Existing accounting software requires transactions to be correctly categorized, but there is no automated way to split mixed purchases (like an Amazon order containing both personal and business items) or flag/prompt the client to provide that breakdown.

Severity

5Critical

Willingness to Pay

implied

Added

May 12, 2026

Implied Software Gaps

Software that can split mixed transactions and prompt the client to classify personal vs. business items

App Concept

SplitEasy Pro

SplitEasy Pro is a transaction-categorization app that integrates with bank feeds and accounting software. It uses AI to detect mixed purchases and prompts the client via email or mobile app to split each item into personal vs. business, with photo receipt capture. The bookkeeper gets clean, pre-split transactions ready for reconciliation.

Key Features

AI detection of mixed transactions (e.g., Amazon orders) using merchant data and past patterns
Client-facing mobile app to split items and attach receipts
Direct integration with QuickBooks, Xero, and other accounting platforms
Automated reminder system for uncategorized transactions

Target Users: Bookkeepers and accountants managing small business clients who commingle personal and business finances

Revenue Model: Freemium with $29/mo pro tier for up to 500 classified transactions/month

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