A new baking business struggles to acquire its first customer despite posting and promoting daily for 2.5 months.

Workarounds Described

• posts daily on social media to promote
• promotes wherever possible (likely local groups, etc.)

Implied Software Gaps

• Automated targeting of local event planners and party hosts who frequently order baked goods

SweetStart Customer Finder

A hyperlocal marketing and lead generation app for home bakers that helps them attract first-time customers by targeting nearby events, celebrations, and repeat buyers. It replaces guesswork with proven promotional strategies and automated outreach.