Microfiber towels lose absorbency over time due to clogging from ceramic spray sealants, and standard detergent doesn't restore them.

Standard microfiber detergents like Rag to Riches cannot fully remove ceramic sealant residues, causing towels to lose absorbency after repeated use.

Severity

3Medium

Willingness to Pay

implied

Added

May 28, 2026

Workarounds Described

uses rag to riches detergent but doesn't fully restore towels

App Concept

TowelRestore Pro

A specialized microfiber towel rejuvenation solution that dissolves ceramic sealant and wax buildup, restoring absorbency. Unlike generic detergents, it uses a chelating formula to break down hydrophobic coatings without damaging fibers.

Key Features

Chelating agents to remove ceramic sealants and waxes
Safe for all microfiber types (0.5-600 GSM)
Restores absorbency in a single soak cycle
Concentrated formula (makes 12 treatments per bottle)

Target Users: Professional auto detailers and enthusiasts who use ceramic sealants and need to maintain high-quality microfiber towels.

Revenue Model: $16.99 per 32oz bottle, subscription $14.99/month for 3 bottles

Existing Solutions Mentioned

rag to riches detergentceramic sprayTRC microfiber towelsliquid8tor drying towel

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