The new version of Google Analytics provides less useful data, particularly for trend analysis, due to changes in how metrics are presented and plotted.
The new Google Analytics (GA4) has introduced bugs and removed useful features from previous versions, making it difficult to perform essential trend analysis and compare data effectively. It presents total numbers instead of percentage trends and no longer bases the x-axis at zero, hindering visual pattern recognition.
Workarounds Described
- use calculator.app to translate total figures into percentage trends
- visually scan different graphs for visual patterns
Implied Software Gaps
- Analytics software that automatically calculates and displays percentage trends for key metrics.
- Analytics software that allows visual pattern scanning across multiple graphs with consistent baselines.
Trendlytics Pro
Trendlytics Pro is an analytics dashboard specifically designed for marketing and business trend analysis. It integrates with existing data sources to provide clear, actionable insights focused on percentage changes and customizable comparisons, overcoming the limitations of tools like GA4.
- Configurable trend visualization with percentage change emphasis
- Baseline comparisons to past periods (e.g., month-over-month, year-over-year)
- Consistent x-axis scaling starting at zero for all charts
- Customizable dashboards for specific KPIs and industry benchmarks
Existing Solutions Mentioned
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