The business owner struggles with low trust from new customers who question the authenticity of handmade crafts and cannot compete on price with large retailers in the cake business, leading to minimal sales.

Workarounds Described

• Showing photos of the creation process to prove authenticity

Implied Software Gaps

• Digital trust-building platform that verifies artisan authenticity and showcases quality differentiation

TrustCraft Authenticator

A mobile app that helps small artisans and food businesses build customer trust through verified authenticity and quality storytelling. It provides tools to document creation processes, showcase customer testimonials, and highlight quality differentiators to compete against mass-market retailers.