Accounting & BookkeepingReconciliation & Cleanup Workflow4HighBookkeeper$ implied

Bookkeeper struggles to reconcile insurance broker's complex trust and commission accounting due to manual spreadsheet tracking and unclear client systems.

Existing accounting software (QBO) does not natively handle the dual-account structure and commission tracking unique to insurance brokers, forcing manual spreadsheet workarounds.

47
0
Opp. Score
47
Severity
4High
Willingness to Pay
implied
Added
Jun 22, 2026

Workarounds Described

  • Built a spreadsheet to track client invoice payments, commission transfers, payments to carriers, and carrier commission payments
  • Manually creates journal entries to recognize commission revenue and reduce Funds Held in Trust
  • Sent client a spreadsheet asking her to fill in gaps about policies
  • Client explains process verbally but seems to have no actual system

Implied Software Gaps

  • Software that automatically links client policies to payments and commissions across two bank accounts
  • Automated journal entry generation for trust liability reduction and commission revenue recognition
  • Built-in policy management with commission splitting and carrier payment reconciliation
App Concept

TrustWise Broker Bookkeeping

TrustWise is a specialized reconciliation and accounting add-on for insurance brokers using QuickBooks Online. It automates trust account tracking, commission splits, and carrier payment matching, eliminating manual spreadsheets and reducing hours of cleanup work.

Key Features
  • Automated trust-to-operations fund transfer tracking
  • One-click reconciliation of direct-billed and agency-billed commissions
  • Client policy database linked to payment and commission records
  • Customizable journal entry generation for revenue recognition
  • Carrier payment batch import and auto-matching
Target Users: Bookkeepers and accounting firms serving independent insurance brokers with 1-50 employees
Revenue Model: $49/mo per broker client, or $199/mo for accounting firms with up to 5 broker clients

Existing Solutions Mentioned

QBO (QuickBooks Online)Spreadsheet
Part of App Idea
NameHarmony Cleanup

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