Managing wholesale operations inside Shopify becomes unmanageable as volume grows due to custom pricing, minimum quantities, separate product visibility, and inventory issues.

Existing apps like BMT, SparkLayer, and Wholesale Gorilla may not scale well with active wholesale operations, and it's unclear which solutions maintain manageability long-term without separating retail and wholesale.

Severity

3Medium

Willingness to Pay

implied

Added

May 23, 2026

Workarounds Described

uses random spreadsheets to remember which customer had which setup

Implied Software Gaps

Centralized system for managing custom pricing, minimum quantities, and product visibility per wholesale customer without manual spreadsheets

App Concept

WholesaleFlow Pro

WholesaleFlow Pro is a Shopify-native app that seamlessly manages wholesale operations alongside retail. It handles custom pricing tiers, minimum order quantities, segmented product catalogs, and inventory allocation, all from one dashboard. Unlike generic apps, it adapts to growing wholesale volume without forcing a separate store.

Key Features

Custom pricing tiers by customer with bulk import/export
Minimum order quantity enforcement per product or tier
Product visibility rules (hide/show products per customer group)
Inventory allocation: reserve stock for wholesale vs retail

Target Users: Shopify store owners with growing wholesale operations, typically small to medium-sized e-commerce businesses (2-50 employees) in apparel, home goods, or food & beverage.

Revenue Model: $49/mo for up to 100 wholesale customers, $99/mo for unlimited customers, with a 7-day free trial

Existing Solutions Mentioned

BMTSparkLayerWholesale Gorilla

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