Owner unsure how to accurately calculate win rate across different client sources and project types to inform pricing and sales strategy.

No clear, standard method for calculating win rate that accounts for multiple estimates per client and different lead sources; current manual tracking is ambiguous.

Severity

2Mild

Willingness to Pay

implied

Added

May 23, 2026

Implied Software Gaps

A tool that automatically calculates win rate by lead source and project type without manual spreadsheet work

App Concept

WinRatePro

WinRatePro is a lightweight CRM tailored for small construction businesses that automatically calculates win rates by lead source, project type, and price tier. It tracks estimates and signed jobs, giving owners clear metrics to optimize pricing and marketing ROI. No more spreadsheet confusion.

Key Features

Auto-calculate win rate by source (website, word-of-mouth, events)
Track multiple estimates per client with project-level win rate
Price sensitivity insights: shows win rate by price tier
Simple dashboard with trend charts and exportable reports

Target Users: Small construction company owners who want to measure sales performance and adjust pricing strategy.

Revenue Model: $29/mo per user SaaS subscription

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