What people complain about in Asana

Capabilities people described needing that Asana does not give them, taken from the highest-scoring problems first. These are individual accounts written in each person’s own terms, so two entries may describe the same underlying gap in different words.

• Cross-department workflow automation tool that triggers HR onboarding when a sales deal closes
• Unified reporting platform that pulls data from sales, HR, projects, assets, and finance
• Mobile task management app with inline subtask visibility in main view
• Pricing model that supports single-user paid accounts
• A mobile application with full feature parity to the web version for task grouping and management.
• A mobile web interface that doesn't constantly nag users to download the app.
• Proposal automation tool that integrates with templates and e-signature
• Voice-to-doc tool that structures process notes automatically
• Client dashboard that automatically surfaces stats from Asana and Harvest
• Dedicated freelancer accountability tool with aggregated dashboard, approval workflows, and full-picture reporting
• Electronic checklist sharing that doesn't require recipient software accounts
• Reliable AI agent that connects to multiple accounting platforms and handles end-to-end close workflows without custom development
• AI tool that can be trusted to perform ledger operations accurately without manual oversight
• Structured client data collection platform with accounting software integration
• Automated client follow-up system for financial information requests

The manual processes people built around the gap. A long workaround list is the strongest evidence a problem is real: someone is already paying for it in time. Where several people described the same workaround, it is marked.

• uses 14 spreadsheets to fill gaps between tools
• finance digs through four platforms to build monthly report
• Navigates to bulletin to see subtasks on mobile
• using the Asana web interface on a phone despite it being a 'pita' and having to 'jump through several hoops' to stop 'use the app' prompts
• uses Google Docs for proposals
• dictates process notes using Willow Voice
• uses Loom for client updates
• uses Notion, ClickUp, Slack, Asana but finds they come short
• printing out checklists to share physically
• Using custom workflow automation for repetitive close work instead of off-the-shelf AI
• Avoiding Ramp's AI agents due to immaturity, relying on Ramp's underlying ML only
• using email to request client information
• using Zoom calls to gather client details

The problems themselves

Highest opportunity score first.

• Growing company faces fragmentation across multiple disconnected SaaS tools and spreadsheets, causing data silos and operational inefficiency.

  4High
  General Business Services·Workflow Management·UnifyOps

• A sole proprietor cannot access subtasks in the main task view on Asana's mobile app and is forced into paying for at least two seats on paid plans.

  3Medium
  Software and Technology·Software Feature Gap·SoloTask Pro

• The Asana mobile app lacks essential task grouping features available on the web, and the mobile web interface is difficult to use due to persistent 'use the app' prompts.

  3Medium
  Software and Technology·Mobile Experience·TaskFlow Mobile

• Users cannot reliably tag team members in comments within Asana, hindering effective communication and task management.

  3Medium
  Software and Technology·Communication & Collaboration·TagFix Pro for Asana

• Asana lacks time tracking, mileage logging, and project sorting by property address, unit, or tenant.

  3Medium
  Field Service·Time Tracking·FieldTrack Pro

• Struggling to find good client reporting/dashboard tools that integrate with existing workflow; currently weak in this area.

  3Medium
  Marketing & Advertising·Client Communication & Experience·ReportFlow

• Small business owners struggle to track daily progress and quality of freelance contractors without micromanaging.

  3Medium
  General Business Services·Workflow Management·FreelanceFlow

• Bookkeepers need a way to automate client communication and integrate it with their workflow management tools.

  2Mild
  Accounting & Bookkeeping·Client Communication & Experience·BookkeeperConnect Pro

• Bookkeepers need a way to electronically share task lists and checklists with clients who don't use the same workflow management software.

  2Mild
  Accounting & Bookkeeping·Workflow Management·ChecklistShare Pro

• Bookkeepers need a better workflow organization tool than Asana for team collaboration.

  2Mild
  Accounting & Bookkeeping·Workflow Management·LedgerFlow Pro

• A bookkeeper needs a clear comparison between Asana and ClickUp to determine which workflow management tool is better for tracking bookkeeping tasks across multiple clients.

  2Mild
  Accounting & Bookkeeping·Workflow Management·BookkeeperFlow Pro

• Managing multiple SaaS tools is costly and complex, causing data fragmentation and difficult onboarding.

  3Medium
  General Business Services·Software Selection·UniHub

• No single AI tool effectively connects to the ledger for accounting firms serving startups, forcing custom-built solutions.

  3Medium
  Accounting & Bookkeeping·Software Integration & Compatibility·LedgerConnect AI

• Asana's new feature automatically converts tasks into subtasks when moved between sections, causing frustration and disrupting workflow organization.

  3Medium
  Software and Technology·Software Feature Gap·TaskFlow Section Mover

• Bookkeepers struggle to efficiently collect detailed financial information from clients and understand proper procedures for accessing client accounting data.

  2Mild
  Accounting & Bookkeeping·Client Communication & Experience·ClientSync for Bookkeepers

• User cannot reorder tasks or sections via drag-and-drop, and cannot duplicate tasks in Asana.

  2Mild
  General Business Services·Workflow Management·FlexiFlow Tasks