Articles
Data-backed commentary on market gaps, unsolved problems, and builder opportunities.
BuildersFoundersMarketing Technology
Your Longest Customers Are Building Their Own Fixes — And That's Your Problem
Your most loyal customers are secretly building workarounds with AI agents. Our data shows 47 reported problems with support degradation for long-tenured accounts — and the root cause isn't just neglect, it's incentive structures that reward new logos over retention.
via SaaStr·Jun 16, 2026
BuildersFoundersSoftware
The Real Reason Legacy B2B Is Doomed: Customers Are Becoming Micro-Vendors
When Marketo broke its unsubscribe link, a team built a fix in an afternoon. PainSignal data shows 128 similar app ideas where users bypassed legacy platforms. The real threat to legacy B2B isn't just AI startups — it's customers becoming micro-vendors.
via SaaStr·Apr 23, 2026
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