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The $10K ACV Trap: Why Your Vertical SaaS Should Solve a Daily Nightmare Instead

Jason Lemkin's $10k ACV rule for vertical SaaS is spot-on, but data on plumbing and HVAC pain points reveals a more nuanced path. Here's how to identify a 'core' app that justifies high price tags—and where the real opportunity hides.

via SaaStr·May 7, 2026

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