Middle school teachers who self-publish books struggle to separate their professional promotional activities from their personal social media presence while marketing on Instagram.

Middle school teachers who self-publish books struggle to separate their professional promotional activities from their personal social media presence while marketing on Instagram.

A middle school teacher who is self-publishing a book needs to market it on Instagram but is conflicted about whether to use their personal account (which would require making it public and potentially exposing it to students/parents) or create a separate professional account (which would mean not using their real name as their author name).