A middle school teacher who is self-publishing a book needs to market it on Instagram but is conflicted about whether to use their personal account (which would require making it public and potentially exposing it to students/parents) or create a separate professional account (which would mean not using their real name as their author name).

Workarounds Described

• Considering switching personal Instagram account from private to public
• Considering opening a new Instagram account with a different name

Implied Software Gaps

• Social media platform with privacy toggles for different content types
• Tool that allows using a real name professionally while keeping personal content private from specific groups

AuthorBrand Shield

AuthorBrand Shield is a social media management tool specifically for authors and educators who need to market their work while protecting their personal privacy. It allows users to maintain a single Instagram account that can toggle between personal (private) and professional (public) modes, with content filters and audience segmentation to keep students/parents from seeing book-related posts. It's better than existing solutions because it eliminates the need for multiple accounts and provides built-in privacy controls tailored for educators and authors.

Existing Solutions Mentioned