Seller feels their listing agent is underperforming due to lack of proactive communication, poor pricing strategy, and no marketing follow-through.

Workarounds Described

• Seller has to ask agent for showing feedback instead of receiving it proactively
• Seller does own comp research and market data tracking
• Seller found out about Facebook ad by accident through partner's social media feed
• Seller uses email to outline basic expectations to agent

Implied Software Gaps

• Automated showing feedback collection and delivery to seller
• Centralized dashboard for agent communications and marketing actions
• Real-time alert system for agent marketing activities (e.g., ad launches)

AgentWatch: Real Estate Transparency Platform

A platform that provides sellers with real-time updates on agent activities, including showings, marketing efforts, and communication logs. It holds agents accountable by tracking promised actions and offering benchmarks against market data.

Existing Solutions Mentioned