Business seller lacks a middle-ground broker option between full-service (high commission) and doing everything solo, leading to excessive fees.

Existing broker fee structures are all-or-nothing: full-service with high percentage fees or completely DIY, with no affordable hybrid model that provides limited broker assistance for a lower fee.

Severity

4High

Willingness to Pay

implied

Added

May 1, 2026

Implied Software Gaps

Platform that enables a la carte M&A services with transparent pricing, replacing full-service broker commissions

App Concept

DealBridge Broker Lite

An online marketplace connecting business sellers with vetted M&A advisors on a project basis. Sellers pay a flat retainer or fixed fee for specific services (valuation, buyer introductions, deal structuring) instead of a percentage of sale price, avoiding the Lehman scale.

Key Features

Flat-fee or hourly engagement for specific M&A services (valuation, buyer list, negotiation)
Vetted network of M&A professionals available for partial-service engagements
Integrated document sharing and QoE management tools
Fee calculator showing total cost vs traditional commission

Target Users: Business owners selling companies valued $2M-$15M who want to save on broker commissions.

Revenue Model: $500 flat fee per service package, or $2,500 retainer plus 1% success fee capped at $20,000

Existing Solutions Mentioned

Lehman scale broker commissionM&A attorneyQoE consultants

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