Business owners face high broker commissions (8-12%) that are tied to sale price rather than effort, and question whether the value justifies the cost.

Broker commissions are percentage-based, creating misaligned incentives (fast close vs. high price) and high costs for small to mid-market deals.

Severity

3Medium

Willingness to Pay

implied

Added

Jun 11, 2026

App Concept

DirectDeal

A DIY platform for business owners to sell their business directly to vetted buyers, with tools for valuation, screening, document management, and negotiation support. Replaces high-commission brokers with a flat-fee or subscription model, saving sellers 5-10% of sale price.

Key Features

AI-powered business valuation and market pricing
Buyer screening and verification (financials, background)
Secure virtual data room for document sharing
Built-in negotiation and offer management tools
Access to a curated network of qualified buyers

Target Users: Small to mid-market business owners (e.g., $500K-$5M EBITDA) across industries who are selling their company and want to avoid high broker commissions.

Revenue Model: Flat $5,000 listing fee plus optional $2,500 success fee at close, or $999/mo subscription for ongoing support.

Existing Solutions Mentioned

Business broker

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