New Google Ads agency struggles to build trust with SMBs and local businesses without established case studies, and is considering a commission-based, free upfront model to reduce client risk but fears it may lower perceived value.

Existing agencies rely on retainers and case studies to build trust, which is difficult for a new agency without a track record. No easy way to prove value without upfront commitment.

Severity

3Medium

Willingness to Pay

implied

Added

May 26, 2026

Implied Software Gaps

Software that automates lead tracking and revenue attribution so agencies can confidently offer performance-based pricing without manual spreadsheet tracking

App Concept

RiskFuse Performance Platform

A SaaS platform that enables performance-based marketing agencies to easily offer free audits, setup, and first month, then seamlessly transition to commission-based billing after proven results. It includes built-in lead tracking, revenue attribution, and automated invoicing tied to conversions, eliminating manual work and increasing client trust.

Key Features

Automated lead and revenue attribution from ad campaigns
Commission-based billing calculator and invoicing
Free audit and setup workflow templates
Client dashboard showing real-time ROI
Integration with Google Ads and Meta Ads APIs

Target Users: Small performance marketing agencies (2-20 employees) serving SMBs and local businesses, especially those new or without extensive case studies

Revenue Model: $99/mo per agency account, with a $0.50 per tracked conversion fee

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