Marketing & AdvertisingClient Acquisition3MediumOwner$ implied
New Google Ads agency struggles to build trust with SMBs and local businesses without established case studies, and is considering a commission-based, free upfront model to reduce client risk but fears it may lower perceived value.
Existing agencies rely on retainers and case studies to build trust, which is difficult for a new agency without a track record. No easy way to prove value without upfront commitment.
47
0
Opp. Score
47
Severity
3Medium
Willingness to Pay
implied
Added
May 26, 2026
Implied Software Gaps
- Software that automates lead tracking and revenue attribution so agencies can confidently offer performance-based pricing without manual spreadsheet tracking
App Concept
RiskFuse Performance Platform
A SaaS platform that enables performance-based marketing agencies to easily offer free audits, setup, and first month, then seamlessly transition to commission-based billing after proven results. It includes built-in lead tracking, revenue attribution, and automated invoicing tied to conversions, eliminating manual work and increasing client trust.
Key Features
- Automated lead and revenue attribution from ad campaigns
- Commission-based billing calculator and invoicing
- Free audit and setup workflow templates
- Client dashboard showing real-time ROI
- Integration with Google Ads and Meta Ads APIs
Target Users: Small performance marketing agencies (2-20 employees) serving SMBs and local businesses, especially those new or without extensive case studies
Revenue Model: $99/mo per agency account, with a $0.50 per tracked conversion fee
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