New LLC owner struggles to track and reimburse shared expenses between business and personal accounts, worried about manual calculations for tax-deductible percentages.

Severity

3Medium

Willingness to Pay

implied

Added

May 26, 2026

Workarounds Described

sits down every month to crunch numbers on gas percentage
considers using one card for everything then paying back

Implied Software Gaps

AI-powered expense tracking that auto-splits mixed-use transactions

App Concept

SplitSmart

SplitSmart automatically categorizes and tracks shared expenses between business and personal accounts. It links to your bank and credit cards, uses AI to detect mixed-use transactions, and calculates deductible percentages for taxes. No more manual crunching—just approve suggested splits and generate reports.

Key Features

AI-suggested expense splits based on location and time (e.g., gas trip to client and grocery store split automatically)
Linked bank/card feeds with one-tap categorization business or personal
Auto-calculated deductible percentage for shared items like rent, phone, subscriptions
Monthly report exportable to accounting software (QuickBooks, Xero)

Target Users: New sole proprietors and LLC owners managing multiple small businesses from home, typically 1-10 employees

Revenue Model: $12/mo basic (2 linked accounts), $29/mo pro (unlimited accounts + tax reports)

Existing Solutions Mentioned

personal card for everything then pay backmanual monthly calculations

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