What people complain about in Google Analytics

Capabilities people described needing that Google Analytics does not give them, taken from the highest-scoring problems first. These are individual accounts written in each person’s own terms, so two entries may describe the same underlying gap in different words.

• Analytics software that automatically calculates and displays percentage trends for key metrics.
• Analytics software that allows visual pattern scanning across multiple graphs with consistent baselines.
• Shipping cost optimization and transparent rate display software that reduces cart abandonment by showing accurate, lowest-cost shipping options at checkout.
• A system to manage data deletion requests from users for non-PII or aggregate data.
• Automated generation and display of legal policies like privacy policies and cookie banners for hobby projects.
• A clear, step-by-step guide or wizard for hobbyists to understand and implement legal compliance without extensive legal knowledge.
• Dedicated pre-campaign baseline and target-setting tool that prompts users and integrates with analytics platforms to automate reporting

The manual processes people built around the gap. A long workaround list is the strongest evidence a problem is real: someone is already paying for it in time. Where several people described the same workaround, it is marked.

• use calculator.app to translate total figures into percentage trends
• visually scan different graphs for visual patterns
• taking down the whole project if a GDPR-related request is issued
• uses a shared spreadsheet tab to document pre-campaign baselines

The problems themselves

Highest opportunity score first.

• Users are frustrated with the new Google Analytics interface and need a solution that provides the old Google Analytics interface using the Google Analytics API.

  4High
  Software and Technology·User Experience·GA Classic Interface

• Small business owners set up their marketing without tracking conversions, wasting ad spend on untracked channels.

  4High
  Marketing & Advertising·Marketing & Advertising·AttributorFlow

• The new version of Google Analytics provides less useful data, particularly for trend analysis, due to changes in how metrics are presented and plotted.

  3Medium
  Software and Technology·Software Bug/Performance·Trendlytics Pro

• Low conversion rate on a Lego subscription box site due to high shipping costs scaring off potential subscribers at checkout.

  3Medium
  E-commerce·Shipping & Logistics·SubShip Optimizer

• A hobby project creator needs to understand and implement legal and compliance baselines for public-facing websites, particularly concerning data privacy regulations like GDPR, even when not operating as a business or collecting PII.

  3Medium
  Software and Technology·General Business Services·ComplianceFlow for Hobbyists

• Marketing teams cannot measure campaign impact because they fail to document baseline metrics before launching, leading to inability to report meaningful results to leadership.

  3Medium
  Marketing & Advertising·Reporting & Analytics·BaselineBridge