What people complain about in Wix
27 reported problems name Wix as what the person is currently using. Below is what they said was missing, and what they resorted to instead.
- Complaints
- 27
- Avg severity
- 2.9/5
- Would pay to fix
- 2
- Industries
- 5
What they wish it did
Capabilities people described needing that Wix does not give them, taken from the highest-scoring problems first. These are individual accounts written in each person’s own terms, so two entries may describe the same underlying gap in different words.
- Simplified website builder with veterinary-specific templates
- Affordable professional design service for startups
- Guided website builder with pre-configured business templates
- Fixed-price website packages with essential integrations included
- Ecommerce optimization tool that provides conversion diagnosis and fixes without requiring a professional designer
- Automated domain ownership verification tool
- Centralized management platform that separates domain ownership from hosting
- Monitoring service that alerts if domain is at risk
- Structured tool to guide business owners through defining and articulating their unique value proposition
- Automated attribution tool that tracks how customers discover the business without manual surveying
- A booking platform that allows each instructor to sync their own calendar and integrates with Wix and Stripe for unified scheduling and payments.
- Service that allows connecting custom domain to free Wix site without redirect URL change and with SEO preservation
- All-in-one platform that combines course membership and e-commerce for physical goods
- Platform comparison tool with objective, data-driven criteria specific to business type and growth stage
- a platform that offers one-time purchase code ownership with managed deployment and environment variable configuration
- Integrated e-commerce storefront for portfolio websites
- Platform allowing NSFW art without restrictive policies
- A compliant SOAP note solution that prevents editing/deletion and meets CPC standards
- Integrated booking and documentation platform free for new practitioners
- Website builder that balances simplicity with customization flexibility and long-term maintainability.
- Simple, focused portfolio-only platform with minimal setup and no extra features
What they do instead
The manual processes people built around the gap. A long workaround list is the strongest evidence a problem is real: someone is already paying for it in time. Where several people described the same workaround, it is marked.
- Tried building own landing page through Wix
- DIY website building with WordPress/Wix
- Hiring agencies for simple websites
- built website myself through Wix
- relies on social media engagement and positive comments to gauge interest
- Manually checking domain registration details to see if owner email matches own email
- Buying domain through same platform as hosting for convenience
- Giving developer collaborator access instead of ownership
- asks customers how they found you
- uses Calendly but it doesn't support per-instructor calendars with their payment system
- redirects .com domain to free Wix subdomain, causing address bar change
- leaves for a $200 Fiverr gig with broken code
- prefers subscription model like Shopify/Wix despite long-term cost
- Uses Adobe Portfolio with customers emailing orders manually
- Sold via Etsy but changed due to ban on NSFW photos
- Creates own SOAP note template and draws on it electronically using iPad
- Uploads notes to Google Drive, PocketSuite, or Wix
- builds and maintains a whole website just for portfolio
- uses Squarespace/Wix but finds them too feature-heavy
- uses Adobe Portfolio but limited customization
Industries
The problems themselves
Highest opportunity score first.
A mobile veterinary practice owner needs an affordable, professional-looking landing page but lacks the time and skills to build one themselves using DIY platforms like Wix.
3MediumHealth, Wellness, and BeautyMarketing & AdvertisingVetPage ProSmall business owners in India struggle to find reasonably priced, simple website solutions that balance professional quality with affordability and ease of setup.
3MediumGeneral Business ServicesMarketing & AdvertisingBizSite Builder IndiaA paramedic building an EMS-focused apparel and podcast brand gets website traffic and positive feedback but almost zero sales, unsure why.
4HighApparel & FashionSales and Client AcquisitionNicheFunnel ProArtist struggles to find an affordable, user-friendly e-commerce website builder for selling novels and artwork, feeling overwhelmed by technical complexity and high costs.
4HighE-commerceContent ManagementArtisanCartA small business owner is unsure if using Wix for their business website will make them look unprofessional or amateurish, creating uncertainty about platform legitimacy.
3MediumGeneral Business ServicesSoftware & SaaSBizSite ProA new small business owner needs a cheap, simple website builder for online ordering and bookings but cannot afford annual payment plans.
3MediumE-commerceContent ManagementBizLaunch SitebuilderBusiness owners often do not own or control their domain name, leaving their website, email, and brand vulnerable to loss or ransom if the relationship with the developer/agency ends or account access is lost.
4HighGeneral Business ServicesAsset ManagementDomainGuard ProArtist struggles to convert Instagram followers into online art print sales via a Shopify website and lacks effective email list sign-up strategy.
3MediumE-commerceSales and Client AcquisitionArtPrint OptimizerSmall business owners struggle to communicate their value clearly to potential customers, leading to confusion, lost leads, and wasted ad spend.
3MediumProfessional ServicesMarketing & AdvertisingClarityBridge ProSmall business owners build websites without defining their actual need, leading to wasted time and money with no results.
3MediumGeneral Business ServicesMarketing & AdvertisingNeedFirst StrategySmall business owners need an affordable, simple website with essential info (menu/services, hours, location, photos, contact/order) but are either overpaying for monthly platforms or have no web presence at all.
3MediumGeneral Business ServicesOnline Presence & Digital MarketingQuickSite ProNeed a multi-staff booking system where each instructor manages their own calendar, integrated with Wix and Stripe.
3MediumEducationScheduling & BookingMultiCoach Booking HubBusiness owner cannot connect custom domain to Wix site without upgrading to paid plan, and is concerned about redirect hurting SEO and trust.
3MediumGeneral Business ServicesOnline Presence & Digital MarketingDomainConnect FreeThe user is frustrated with the complexity and maintenance requirements of website builders like WordPress for business owners who need to focus on selling rather than website development.
3MediumGeneral Business ServicesContent ManagementBizLaunch ProUnable to find an easy-to-use website builder that supports both paywalled video courses and physical product sales.
3MediumE-commerceContent ManagementCourseCart BuilderIncompatible plugins on website builders like Wix, Squarespace, and Shopify cause functional havoc and disrupt website operations.
3MediumSoftware and TechnologySoftware Reliability & PerformancePluginGuard ProNon-technical small business owner struggling to choose between Wix and WordPress due to conflicting advice on scalability, SEO control, and long-term cost, fearing they'll outgrow or be locked into a platform.
3MediumGeneral Business ServicesWebsite Builder SelectionSiteSageNon-technical small business owners are afraid of owning and maintaining their website source code, preferring subscription platforms despite long-term cost.
3MediumGeneral Business ServicesSoftware SelectionCodeVault ProA freelance photographer needs to gain clients through a Wix website and portfolio but lacks a clear strategy for client acquisition.
2MildProfessional ServicesMarketing & AdvertisingPortfolioPulse ProPhotographer needs an inexpensive, easy-to-use website builder with a built-in storefront to sell limited edition prints directly, as current Adobe Portfolio site lacks e-commerce and other platforms like Etsy have policy restrictions and poor ad performance.
3MediumPhotographyE-commercePrintfolio
Read this fairly
These are complaints, and only complaints — nobody posts to say their software worked. A high count mostly reflects how many people use Wix at all, so this page is not a quality judgement and should not be read as one. What it is good for is the shape of the gaps: the specific jobs people could not get done, which are the same whether the tool is popular or not.