What people complain about in Zapier
23 reported problems name Zapier as what the person is currently using. Below is what they said was missing, and what they resorted to instead.
- Complaints
- 23
- Avg severity
- 3.4/5
- Would pay to fix
- 4
- Industries
- 5
What they wish it did
Capabilities people described needing that Zapier does not give them, taken from the highest-scoring problems first. These are individual accounts written in each person’s own terms, so two entries may describe the same underlying gap in different words.
- Automated lead booking and follow-up system that replaces manual contacting by the owner or a hired setter
- Pre-integrated SaaS bundles that are ready to use out of the box without manual setup
- Automated business incorporation and financial stack provisioning connected to accounting and payroll
- Automated invoice data aggregation from multiple SaaS sources
- Duplicate payment detection across systems
- Single dashboard reconciling invoices from different platforms
- Integrated pipeline and project management with built-in reminders and notifications to replace email/text follow-ups
- All-in-one platform that eliminates the need for multiple subscriptions and manual spreadsheet tracking
- No-code property data automation that syncs inputs directly to spreadsheets
- Simpler alternative to Zapier for non-technical property managers
- Unified automation management and monitoring platform
- Built-in AI-powered CRM with native accounting integrations
- An automation tool that eliminates field mapping
- An automation tool with transparent error reporting and logs
- An automation tool that can be trusted gradually via review mode
- Affordable, simple no-code automation tool for single workflow use cases like lead form to Slack notification
- AI-powered workflow automation platform tailored for accounting firms with agentic capabilities and verification layers
- AI email parser that accurately identifies invoice emails even without the word 'invoice' and extracts structured data
- Native integration between invoice extraction and FreeAgent transaction matching without manual drag-and-drop
- One-click approval workflow for automatically matched invoices
- Instagram DM lead qualification and response automation with team handoff
- Automated spreadsheet update tool that pulls data from multiple sources without manual entry
- Integration that simplifies property data transfer without complex setup like Zapier
- Inventory management software that integrates Wave and Google Sheets for automatic syncing
- Adaptive reporting tool that maintains integration despite PMS data field changes
What they do instead
The manual processes people built around the gap. A long workaround list is the strongest evidence a problem is real: someone is already paying for it in time. Where several people described the same workaround, it is marked.
- Owner manually contacts and books leads themselves
- Owner had to hire a setter at additional cost to handle bookings
- Manually researching and connecting SaaS tools one by one
- Building custom automations with Zapier or low-code tools to bridge disconnected apps
- copy-pasting numbers between platforms
- hunting down missing PDFs
- manual checklist to spot duplicate payments
- tracks pipeline in a spreadsheet and WhatsApp chats
- uses Zapier automations to piece things together
- built native solution with paperclip and Claude
- manually updating property spreadsheets
- tried Zapier but found it too complicated
- uses Google Sheets as CRM
- manages 300+ Zapier automations as a pain
- uses Zapier but spends two hours on field mappings
- reverts to manual spreadsheets after automation fails
- defers automation until hiring someone months later
- Built own Python script to replace Zapier automation
- Manually renaming PDFs with Amount-Date-Supplier-VAT-Description using Claude
- Dragging and dropping renamed PDFs into FreeAgent
Industries
The problems themselves
Highest opportunity score first.
Misleading 'done for you' client acquisition service fails to deliver actual clients and incurs hidden costs.
5CriticalMarketing & AdvertisingClient AcquisitionClientFlow AssuranceBusiness owners struggle to find and set up integrated SaaS tools that work together seamlessly for incorporation, banking, legal, accounting, invoicing, CRM, and project management, and want easy automation without manual integration work.
4HighSoftware and TechnologySoftware Integration & CompatibilityStackFlow: Pre-Integrated SaaS StacksReconciling invoices across multiple SaaS platforms (Squarespace, Stripe, QuickBooks Online, HubSpot, custom CRM) is a manual 15+ hour per month slog prone to errors and delays.
4HighSoftware and TechnologyInvoicing & BillingInvoiceSync ConnectorAgency owner loses money because pipeline is tracked in spreadsheets and WhatsApp chats, leading to missed follow-ups and stalled deals.
4HighMarketing & AdvertisingSales and Client AcquisitionRevEngine All-in-OneA single form automation is causing unexpectedly high Zapier costs that threaten business viability.
4HighSoftware and TechnologyWorkflow ManagementZapGuardWorker wasted 600+ hours manually updating property spreadsheets with no efficient automation in place.
4HighProperty ManagementData ManagementSheetSync ProManaging 300+ Zapier automations and using Google Sheets as a CRM is painful and inefficient for an accounting firm.
4HighAccounting & BookkeepingWorkflow ManagementAutoFlow CRMSmall teams struggle to automate workflows because setup is too complex and when automations break, they fail silently and are hard to debug.
4HighSoftware and TechnologyWorkflow ManagementOperator23Small business owner is paying $588/year for a single Slack notification automation from a contact form, which is too expensive for the value received.
3MediumGeneral Business ServicesSoftware & SaaSMicroFlowAccounting firm seeking an AI implementation partner to automate firm operations and reduce manual work with agentic workflows and verification layer, beyond what Zapier can do.
3MediumAccounting & BookkeepingWorkflow ManagementAgenticAccounting AIA lean startup founder needs to automatically extract invoice PDFs from Gmail, rename them with key details, and attach them to the correct transactions in FreeAgent, all without manual effort or expensive tools.
4HighAccounting & BookkeepingDocument ManagementInvoiceFlow AIService business struggles to manage growing Instagram DM leads with fast response times and a simple CRM for follow-ups, quotes, and job tracking without expensive or manual workarounds.
3MediumHome ServicesLead ManagementDMFlowManual data entry and transfer across spreadsheets consumes excessive time with no efficient software solution.
3MediumGeneral Business ServicesData ManagementAutoSheet ProSmall business needs to automatically sync inventory updates from Wave accounting app to a Google Sheet when sales are made, currently manually logging each sale into the sheet.
3MediumAccounting & BookkeepingInventory ManagementStockSync FlowAccountants need to automate repetitive tasks like bank reconciliations and invoice matching but face security and compliance concerns that hinder adoption.
3MediumAccounting & BookkeepingWorkflow ManagementAuditShield AIProperty managers spend excessive time manually exporting and formatting data from their property management system into owner reports due to unreliable automation attempts.
3MediumProperty ManagementData ManagementReportFlow for Property ManagersAutomated workflows generate excessive notifications and tasks for each contact form submission, causing notification fatigue and missing urgent messages, with no simple way to batch process submissions into a daily digest.
3MediumGeneral Business ServicesWorkflow ManagementBatchFlow DigestBusiness owners waste time manually creating documents from client/order data instead of automating the process.
3MediumGeneral Business ServicesWorkflow ManagementDocuFlow AutoThe practice management tool requires too much manual setup for new clients and custom integrations for reporting and data analysis, wasting time that could be spent on accounting.
3MediumAccounting & BookkeepingWorkflow ManagementFlowLedgerReal estate agents and developers waste significant time on manual lead management tasks such as responding to new leads, updating CRM stages, following up, and checking ad performance, with automation tools lacking real estate-specific workflows.
3MediumReal EstateLead ManagementEstateFlow AI
Read this fairly
These are complaints, and only complaints — nobody posts to say their software worked. A high count mostly reflects how many people use Zapier at all, so this page is not a quality judgement and should not be read as one. What it is good for is the shape of the gaps: the specific jobs people could not get done, which are the same whether the tool is popular or not.
Folded from: Zapier, zapier