Food and BeverageSales and Client Acquisition

ShelfStock

B2B Sales Playbook for Food Makers

Opp. Score

Reports

Severity

3Medium

Trend

stable

First Seen

Apr 28, 2026

App Concept

ShelfStock

ShelfStock is a mobile app that guides food and beverage makers through the entire B2B sales process, from identifying target buyers to closing wholesale deals. It offers curated buyer personas, negotiation scripts, order management, and a marketplace for connecting with retailers seeking local products.

Key Features

Buyer persona library with detailed profiles of coffee shops, grocery chains, and catering companies
Step-by-step sales playbooks with scripts for cold calls, emails, and in-person pitches
Commission/wholesale calculator to model pricing scenarios
Order management and invoice generation for B2B transactions
Lead management pipeline with reminders and follow-up templates

Target Users: Home bakers, small-batch food producers, and aspiring catering business owners who lack sales experience and need to get their products into retail stores, coffee shops, and other foodservice outlets.

Revenue Model: Freemium: free access to basic playbooks and buyer profiles; paid subscription ($19.99/month) for advanced features like custom lead management and order tools.

Generate a build spec

User stories, data model, API surface and a two-to-four week MVP cut — grounded in what these 3 reports actually said. Markdown you can paste into a coding agent.