Nasogastric tube insertion is painful for patients and there is inconsistent use of numbing agents or standardized pain management protocols.

No standardized, effective, and readily available numbing protocol or product for NG tube insertion; current solutions are inconsistently available or not designed for this use.

Severity

3Medium

Willingness to Pay

implied

Added

Jun 11, 2026

Workarounds Described

uses Cepacol spray as a makeshift numbing agent
Uses urojet lidocaine lube (designed for foleys) off-label

App Concept

NG Comfort Kit

A ready-to-use kit with a validated numbing spray/gel specifically for nasogastric tube insertion, plus step-by-step protocol to reduce pain. Standardizes pain management across healthcare settings, improving patient experience and reducing complaints.

Key Features

Pre-filled lidocaine numbing spray with nasal atomizer
Step-by-step insertion protocol card
Single-use packaging for sterile application
Training module for staff on pain management

Target Users: Nurses and doctors in hospitals, emergency departments, and nursing homes who perform NG insertions

Revenue Model: $15 per kit sold individually or $10 per kit for bulk hospital orders (e.g., 100+ kits)

Existing Solutions Mentioned

banana flavored numbing sprayurojet lidocaine lubeCepacol spray

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