Business brokers lack clear guidance on whether to use SDE or EBITDA when valuing and advertising small businesses like pizza stores.

No standardized tool or industry resource exists to automatically determine whether a business should be valued using SDE or EBITDA, leading to inconsistent and potentially misleading listings.

Severity

2Mild

Willingness to Pay

implied

Added

Jun 15, 2026

App Concept

ValuationGuide Pro

An AI-powered tool that analyzes business characteristics (ownership structure, industry, size) and recommends the appropriate valuation metric (SDE or EBITDA). It provides a quick checklist and generates standardized financial summaries for listings, ensuring accuracy and consistency.

Key Features

Business type questionnaire to determine valuation method
Automated SDE vs EBITDA calculator with justification
Listing template generator with compliant financial data
Industry benchmarks and examples for reference

Target Users: Business brokers and M&A advisors in the small business market (e.g., main street businesses with 1-10 employees)

Revenue Model: $49/mo per broker subscription with a free tier for up to 5 valuations/month

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